The open internet thrives on content created by publishers. However, four tech giants – Alphabet/Google, Apple, Meta and Microsoft/OpenAI – are posing a significant challenge to these content creators.

These companies are leveraging their platforms to capture the value generated by publishers’ content, undermining the open internet’s diversity and sustainability via their self-serving generative AI and privacy agendas. 

It appears that these companies’ generative AI approach involves leveraging content created by publishers and employing it for direct competition with said creators. This move will drive users to spend more time inside their walled gardens and siphon traffic away from publishers.